Code of Ethics

  1. We represent only your interests. Your best interest is at the heart of everything we do, even if that means a shorter engagement or no engagement for us.
  2. We'll tell it to you straight. You're not paying us to massage your ego or tell you what you want to hear.
  3. If what you're looking for is outside our area of expertise, we'll refer you to someone who does.
  4. We take a holistic approach to admissions, career, and academic counseling. We always think about how a particular degree or school or job fits within your larger goals.
  5. With respect to written work, we help brainstorm ideas; prompt you to think through what you want to say; ask the hard questions; give feedback; and do light editing. Essays should be in your words and your voice.
  6. We adhere to the strictest standards when it comes to application ethics. Your applications will be your own, and we don't and won't do anything that I would have considered unethical when I was Dean of Admissions.


- Anna Ivey, Founder